OPen
Sophie Jemtrud—
UX/UI Designer.

About me

I have eight years of experience across various design domains including digital, UX/UI, graphic, web, and print design. I am an award-winning, versatile designer who thrives on creativity while adhering to brand guidelines. I am passionate about exploring new creative avenues and techniques, all while keeping a strong focus on user stories and empathizing with users' needs. Most recently, I’ve integrated AI tools into my design workflow after completing a class with NNGroup, further enhancing my ability to create innovative, user-centered solutions.

AI-Powered Learning Platform

2023-2025

I designed the full branding and UX/UI for an AI-powered language learning app that helps teachers create customized lesson plans based on students’ professional fields.

Art Direction Brand Identity Product Design

Softwares I use

Figma

Miro

Adobe Photoshop

adobe indesign

Adobe Illustrator

After Effect

Webflow

sketch

Microsoft 360

Visual Electric AI

Motion Array AI

ChatGPT

UXPILOT AI

My Playground10+

I enhanced Discover’s credit card and debit landing pages by refining existing layouts and modules already coded by developers. My role focused on elevating the visual design—improving hierarchy, selecting engaging imagery, and polishing details to make the pages more visually appealing and user-friendly. These updates gave the pages a refreshed look while staying true to the brand’s identity and ensuring a cohesive, modern experience for users.
I art directed, designed, and produced this winning 2025 GDUSA In-House Design Award. This campaign showcased Discover’s 99% nationwide acceptance with bold placements at the Big Ten Football Championship, including the iconic Indianapolis Artsgarden. The creative message, “No matter which jersey you’re wearing,” celebrated fan pride while driving strong brand visibility.
I designed a playful series of stickers for Discover by transforming the brand’s signature glowing ‘O’ into fun, character-driven illustrations. I also created a second set tailored to a few internal departments. Both collections were designed to infuse personality and positivity into the brand, while keeping the visuals lighthearted and engaging.
I designed a series of in-app ads for the Uber app, ensuring the creative stayed on brand while meeting precise file size and format requirements. Each ad featured carefully selected lifestyle imagery to clearly communicate Discover’s message in an engaging and user-friendly way.
The goal of this project was to provide moral support and diversion to those in our community who were strongly impacted by the pandemic by offering them the chance to learn to play the ukulele. We aimed to help individuals whose mental health had been affected by prolonged lockdown measures and who otherwise wouldn’t have been able to afford an instrument. I led all the graphic design for the social media campaign and donation page, creating engaging visuals that drove awareness and support for the initiative.